The Isle of Wight has incredibly concerning statistics regarding the Youth population in respect of education, rural and social isolation, mental illness, youth poverty and disability. The Islands youth are amongst the 20% most deprived areas in England and there are 4,655 children, under the age of 16 living in poverty. Statistics also suggest there are around 1,800 young people that could be experiencing mental health problems on the Island as well.
The Island has an excellent FM commercial radio station catering for the 30 – 55 age group and two FM community stations catering for varied demographics. What is lacking is a dedicated platform catering purely and simply for the 13 – 25 year olds. Of which there are 20,000.
An FM or DAB station is not relevant to this demographic, because this age group doesn’t consume their radio listening via FM. Therefore, this would make it unviable to run with any degree of sustainability. As Youth Radio Rocks exists purely as a digital broadcast platform, the Isle of Wight can, in the same way that it was for Marconi, be a pioneering location for a new era of radio broadcasting and audio dissemination. It can also bring Youth participants together.
Youth Radio Rocks exists to give the Youth a doorway into a globally styled radio station that they can engage and express themselves on. The statistics speak for themselves when it comes to youth poverty, health and wellbeing but also disability. By using a broadcast medium as a platform, it helps forge social cohesion, education and training; achieving better prospects for future employment.